SEAN T. FITZPATRICK

Work experience

 

UNITY ENVIRONMENTAL UNIVERSITY

Chief Marketing Officer

New Gloucester, ME | October 2024 - Present

Lead marketing function for multi-faceted institution, among the fastest-growing in U.S.

• Building brand marketing operation

• Support diversification of business lines into new sectors

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UNIVERSITY OF NEW ENGLAND 

Senior Director of Marketing

Portland and Biddeford, ME | August 2015 - September 2024

Led marketing and advertising programs in support of on-campus enrollment and brand awareness.

• Led creation of university marketing program including goals, scope, structure and implementation

• Developed integrated, multi-channel marketing plan in collaboration with partner departments

• Managed vendors and projects within plan, and directly contribute as needed

• Led graduate program recruitment to address program-specific funnel issues
   

Results: 

• 14% year-over-year enrollment increase year 1

• Drove all-time-high undergraduate enrollment

• All-time University records for undergraduate student inquiries, open house attendance, and applications 

• Successfully launched new Professional Science Master's program, exceeding enrollment KPIs

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CERTIFY

VP of Marketing

Portland, ME | October 2014 - July 2015

 

Directed lead generation and awareness marketing program for SaaS startup. 

• Directed lead gen program including inbound content, paid leads, social, webinars, video, blog, more 

• Directed marketing technology integration: CRM, marketing automation, Adwords, more 

• Directed revisions to website to improve conversions, brand equity  

 

Results:  

• 500+ media placements 

• Increased opportunity pipeline by 30% 

• Reorganization of product platform has grew eCommerce sales by 400% 

• 30% annual sales revenue growth

 

THE NATURE CONSERVANCY 

Marketing Director, New England

Brunswick, ME | April 2008 - October 2014

 

Directed field marketing for New England state chapters of the world’s leading conservation NGO, collaborating with my team, internal clients and trustees to make a difference for nature. 

• Managed and delivered web development, content strategy, crowdfunding, social, email, advertising, video, events, PR, news publications and membership enrollment initiatives 

• Developed and directed high-profile public engagement campaigns  

• Directed communications for two successful capital campaigns 

• Spearheaded redesign of print publications for eastern region 

• Performed hiring, management and development for 6 FTE team in New England 

 

Results: 

• Engaged 100k New England members through print, digital, events 

• Built and engaged social audience of >35k in New England 

• Achieved >80MM advertising impressions 

• Grew membership revenue each year >5% through recruitment, retention and engagement 

• Supported fundraisers in securing $100MM+ in major gifts

 

INDUSTRIUM (FORMERLY KG PARTNERS)

Director of Client Strategy

Portland, ME | December 2006 - April 2008

 

Directed strategy and business development for full-service advertising agency.

• Managed business development 

• Provided account direction for new accounts 

• Managed human resources and resource allocation for client services team

Results:

• Achieved $500,000+ in new business in 1.5 years

• Directed team in delivering effective programs for Hannaford, IDEXX, and more

 

STRAUSBERG ADVERTISING/DESIGN

Business Development, Director of Client Services

Los Angeles, CA | March 1998 - November 2006

 

Directed client services and business development for full-service ad agency, serving national and regional clients in luxury tourism, real estate, health, electronics and public agencies.

• New business development

• Account supervision for first year of all new accounts

• Strategic account planning, ongoing measurement and analysis

• Web site information architecture and strategy

• Production supervision of radio and TV spots as well as sales videos

• Supervision of account management and creative teams

• Managed human resources including interviews, hiring, and allocation of agency resources

Results:

• Successfully secured accounts with Kaiser Permanente, Marriott, Coldwell Banker, more

• Delivered 40+ websites, many ads, brochures, brand platforms and more

• Oversaw 400% revenue growth and staff increase from 5 to 30

 

THEREFORE GROUP  

Principal 

Los Angeles, CA and Freeport, ME | 1996 – Present

 

Provide marketing services/consultation, with a focus on non-profits and technology clients.

• Strategic planning, design and development of marketing communications programs 

• Develop and project manage websites, collateral, advertising, event materials 

• Clients include L.A. County, New York Public Library, TreePeople, FieldStack  

 

Results: ​

• >10,000 youth participants in eco-education programs for L.A. County

• 50,000+ youth engaged in reader education web content for NYPL

• 20+ websites completed, countless ads and marketing pieces