SEAN T. FITZPATRICK
CREATIVE MARKETING STRATEGIST & LEADER
Work Samples
Good ideas and good work for good organizations.
I strategized and directed a new marketing campaign for UNE that launched in the midst of the COVID-19 pandemic. I led an effort to adapt the campaign to meet the unique context of the crisis.
Campaign includes dynamic Boston Out-of-Home creative.
The campaign utilized digital ads across various targeted networks to reinforce branding, drive event attendance and gather contact information. This enrollment year saw record inquiries, applications and enrollment, all in correlation to the advertising campaign.
I strategized and directed a new marketing campaign for UNE that launched in the midst of the COVID-19 pandemic. I led an effort to adapt the campaign to meet the unique context of the crisis.
UNIVERSITY OF NEW ENGLAND
As Marketing Director for Maine's largest private university, I led the creation of the institution's marketing program. This means supervising and directly contributing to several iterations of brand marketing campaigns, admissions lift campaigns for undergraduate programs, and lead generation campaigns for graduate programs.
I provided brand strategy, content and project management for a branding initiative for rising Portland SaaS company FieldStack. Viewed here is the sales collateral.
I delivered strategy, UX design, copywriting, production and project management (everything except the coding) for FieldStack's new website. Enjoy!
I developed the website for an exotic collection from Los Angeles clothing designer JBB.
I provided brand strategy, content and project management for a branding initiative for rising Portland SaaS company FieldStack. Viewed here is the sales collateral.
THEREFORE
Through my boutique consultancy, Therefore, I have worked directly with clients large and small throughout my career. From large ad campaigns for higher ed, to branding for LA County's teen environmental ed program, to game development for New York Public Library's summer reading program, I enjoy delivering programs from concept through completion.
I established a PR partnership with Uber to leverage that brand's profile in building awareness for Certify. We analyzed usage of Uber within the Certify system to pitch a story on changing business travel habits, and enjoyed 300+ placements.
I managed the team to develop a series of ads targeted toward finance decision makers. The above ad, featured on CFO.com, highlights Certify's positioning as a tool that provides valuable data to accounting staff.
Upgrading the product plan architecture has been vital to simplifying Certify sales conversations. The new "Quickstart" plan is designed to protect market share while the advanced plans drive revenue.
I established a PR partnership with Uber to leverage that brand's profile in building awareness for Certify. We analyzed usage of Uber within the Certify system to pitch a story on changing business travel habits, and enjoyed 300+ placements.
Certify
As VP of Marketing I directed a team of specialists and a stable of vendors to drive lead generation, funnel conversions and brand growth for this growing fintech startup.
I was honored to receive two 2014 Hatch Awards from Boston Ad Club for this awareness campaign in the Boston market.
The campaign concept was to address the false choice between human wellbeing and conservation, and to insist that we can have healthy people and healthy nature.
The booth tent featured a fun photo booth for engagement.
I was honored to receive two 2014 Hatch Awards from Boston Ad Club for this awareness campaign in the Boston market.
The Nature Conservancy
As the New England Marketing Director for this leading conservation nonprofit, I managed a team of five specialists to support fundraising, membership, awareness and engagement.
I led business development and client services for the Hannaford Supermarkets web account, in which KG was tasked with strategy, design and development. Pictured here is a "featured Food" landing page.
KG provided strategy and design for Hannaford's nutritionist blog.
As the interactive Agency-of-Record for Hannaford Supermarkets, KG developed design templates and produced regular emails to prioritized audiences.
I led business development and client services for the Hannaford Supermarkets web account, in which KG was tasked with strategy, design and development. Pictured here is a "featured Food" landing page.
Industrium
(Formerly KG Partners)
As Director of Client Strategy for this Portland ad agency I directed the account services team and led new business programs.
I led development of the website for Renaissance Hollywood Hotel, which became the #1 Marriott property website for traffic and bookings, and earned the agency a role as approved vendor for Marriott North America.
I managed this "Sweet Rewards" event planning direct mail initiative, which enjoyed an unheard of 10% response rate for 12 hotels along the west coast.
I led business development and client management on this aftermarket product packaging initiative for Cingular. Remember them?
I led development of the website for Renaissance Hollywood Hotel, which became the #1 Marriott property website for traffic and bookings, and earned the agency a role as approved vendor for Marriott North America.
Strausberg A/D
As Director of Client Services for this boutique Southern California agency, I worked with the principal to grow the team from 7 to 35 and revenue 10x.